Legal & Compliance

Privacy Policy

How Wasatch Equity Group collects, uses, and protects your information — including your rights as a client and contact regarding SMS communications, data access, and opt-out.

Effective Date: October 1, 2023  ·  Last Updated: September 1, 2026

This privacy policy sets out how Wasatch Equity Group uses and protects any information that you give us when you use this website. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page — check back periodically to ensure you are happy with any changes.

📱 Your SMS / Text Message Rights & Consent

Expressed Written Consent
By providing your phone number and submitting any form on this website, you give expressed written consent for Wasatch Equity Group to contact you via email, telephone, and SMS/text message for the purpose of responding to your inquiry, providing real estate or mortgage guidance, scheduling consultations, and sending relevant updates. Messages are sent from Wasatch Equity Group's client communication program.

Quick reference: Reply STOP to opt out of texts at any time. Reply HELP for assistance. Consent to receive texts is not required to purchase any product or service.

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Opt-Out — Reply STOP
You may opt out of SMS communications at any time by replying STOP to any message. You will receive one final confirmation and then no further texts will be sent to your number.
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Need Help — Reply HELP
For assistance with our SMS program, reply HELP to any message, or contact us at [email protected].
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Message Frequency
You may receive up to 4 messages per month, or more frequently based on your active inquiry or transaction status with Wasatch Equity Group.
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Message & Data Rates
Standard message and data rates may apply depending on your mobile carrier and plan. Wasatch Equity Group does not charge for SMS communications beyond your carrier's standard rates.
No Purchase Required
Consent to receive SMS messages is not required as a condition of purchasing any goods or services from Wasatch Equity Group.

What We Collect

We collect information through our voluntary sign-up and contact forms. This may include:

  • Name and contact information (email, phone number)
  • City and state
  • The nature of your real estate or financing inquiry
  • Website URL and IP location
  • Any other information you voluntarily provide through forms or direct communication

No Sharing of Mobile Information

⚠ Carrier-Required Disclosure
Mobile information — including your phone number, opt-in consent, and SMS communication data — will not be shared with third parties or affiliates for marketing or promotional purposes. All opt-in data and text messaging consent information is excluded from any data sharing and will never be sold or transferred to any third party.

This applies to all SMS originator opt-in data collected through this website, GHL forms, or any other Wasatch Equity Group contact channels.

How We Use the Information

We use this information to:

  • Connect you with Justin Montoya to assist with your real estate, mortgage, or investment inquiry
  • Contact you via email, text, and/or phone regarding your request
  • Share relevant information with our supporting lender (The Loan Factory · NMLS #266932) when you inquire about mortgage or financing services
  • Improve our products and services
  • Send you promotional information we believe may be of interest to you — you may opt out at any time
  • Customize your experience based on your interests and inquiry type

Those who sign up through agent newsletter, career, or referral forms may be contacted for real estate professional recruitment purposes. We will never sell your personal information.

Internal Record Keeping

We may use your information internally to improve our products and services and to periodically send promotional emails about new services, special offers, or other information we think you may find interesting. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, text, fax, or mail.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual by tailoring operations to your needs, likes, and dislikes based on gathered preferences. We use traffic log cookies to identify which pages are being used and to help us analyze data about web page traffic and improve our website.

We only use this information for statistical analysis purposes, after which the data is removed from the system. A cookie in no way gives us access to your computer or any information about you beyond the data you choose to share with us. You can choose to accept or decline cookies — most web browsers automatically accept them, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Security & Data Retention

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law.

Your Rights & Controlling Your Information

You may choose to restrict the collection or use of your personal information at any time:

  • Email: Click the unsubscribe link on the bottom of any email correspondence, or email [email protected].
  • SMS / Text Messages: Reply STOP to any message at any time. You will receive one final confirmation and then no further texts will be sent.
  • Phone Calls: Email [email protected] to be removed from our call list.
  • Data Access or Deletion: To request access to, correction of, or deletion of your personal data, contact us at [email protected]. As a Utah resident, you have the right to these actions under the Utah Consumer Privacy Act (UCPA). We will respond within 5 business days.

Canadian Contacts (CASL)

If you are located in Canada: by registering on this website or submitting any form, you are giving expressed consent for us to email, call, and text message you in compliance with Canada's Anti-Spam Legislation (CASL). If you do not wish to receive this type of communication, please do not register or submit a form. You may withdraw consent at any time using the opt-out methods described in Section 07 above.

DMCA Notice — Digital Millennium Copyright Act

We respect the intellectual property rights of others (17 USC § 512 et seq.). Anyone who believes their work has been reproduced in a way that constitutes copyright infringement may notify our agent by providing the following information:

  • Identification of the copyrighted work you claim has been infringed (or a representative list if multiple works are involved)
  • Identification of the infringing material and its location so our agent can find it
  • Your address, telephone number, and email address
  • A signed statement that: the information is accurate; you have a good faith belief the use is not authorized by the copyright owner; and, under penalty of perjury, that you are the copyright owner or authorized to act on their behalf

Upon obtaining such knowledge we will act expeditiously to remove or disable access to the material. Please be aware that there are substantial penalties for false claims.

If a notice of copyright infringement has been wrongly filed against you, you may submit a counter-notification. A valid counter-notification must include: your physical or electronic signature; identification of the removed material and its prior location; a statement under penalty of perjury of your good faith belief that it was removed by mistake; your name, address, and phone number; a statement of consent to jurisdiction of the applicable federal district court; and that you will accept service of process from the complainant.

Notices must be sent:

  • By email to: [email protected]
  • By mail to: Wasatch Equity Group · 906 S 4230 W, Syracuse, UT 84075

This information should not be construed as legal advice. We recommend you seek independent legal counsel before filing a notification or counter-notification. For further information about the DMCA, please visit www.copyright.gov.

Contact Us

You have the right to access, correct, or request deletion of your personal information at any time. Email us and we'll respond within 5 business days.

Wasatch Equity Group — Privacy Contact

🏢 Wasatch Equity Group · Justin Montoya, Owner
📍 906 S 4230 W, Syracuse, UT 84075
🏦 Brokerage: Kelly Right Real Estate · Utah RE License #13587465-SA00
🏠 MLO: The Loan Factory · NMLS #266932